Banner ads are intended to generate traffic to a website by linking to it. Also, web banners can function as regular, print advertisements: inform, notify about a new product, increase brand awareness and so on. With Blu Ads, your ads are on multiple websites at once. That’s right, you are not just advertising on one website but reaching your customers and clients on numerous websites and that number is still climbing!
So, why use banner advertising?
Brand awareness – you can grow your brand awareness using banner ads so people can easily recognize your product or service. Brands like IBM, Apple, Target or Nike use banner ads to grow their business.
Lead generator – it’s a great way to build your users base. If you are as SaaS you can use banner ads to get more users sign up and try your product/service.
Retarget your audience – if somebody came on your website but didn’t sign up on your newsletter or didn’t try out your product you can retarget them with banner ads.
Generally, banner ads are placed in high traffic websites that offer interesting or useful content.